social slowdown

A podcast to help you decrease your reliance on social media & find new ways to market your business sustainably. Get new leads & clients … without needing to be constantly attached to your phone.

Ep. 41: WSEO Radio Hour: Podcasting for Clients With Jaclyn Mellone

Having a podcast is the most powerful networking tool you could ever have.

Jaclyn Mellone

Maybe you’re thinking of starting your own podcast or you’ve toyed around with the idea of becoming a guest on other people’s podcasts, but you’ve never really known where to start. Today I’m talking with Jaclyn Mellone about leveraging podcasts to help you get more clients.

We talk about:

  • Building authority – whether you have your own podcast or you show up on someone else’s
  • The advantages of hosting your own and being a guest
  • How to showcase your expertise
  • How to pitch yourself to podcast hosts
  • And more!

Liked this episode? Check out our other episode about podcasting: Ep. 28: Use a Podcast for Lead Generation (Even With a Small Audience) With Stacey Harris

Read the full transcript

Meg Casebolt 0:01
You’re listening to social slowdown a podcast for entrepreneurs and micro businesses looking for sustainable marketing strategies without being dependent on social media. Social media is a double edged sword. It’s a wonderful way to stay connected. But it also can feel like an addictive obligation. And it’s even more complex for businesses, your audience might be right there, but you’ve got to fight with algorithms to maybe be seen by them. So whether you want to abandon social media altogether, or you just want to take a month off, it’s possible to have a thriving business without being dependent on social media. This podcast is all about finding creative, sustainable ways to engage with your audience without needing to lip sync, send a cold DMS, run ads or be available 24/7. Let’s get started. Hey, y’all happy summer is my favorite season of the year. And where I live in upstate New York, it lasts about five minutes. So I’ve decided to take some time off from creating content in order to really enjoy as much time away from my keyboard as humanly possible. But I didn’t want to just leave you high and dry for the next three months. So we’ve got a fun podcast plan here a little bit. First Search, we’re all about making evergreen marketing assets really work for you long term. So this summer, we are practicing what we preach. And we’re repurposing something that we created last year, releasing it out to the public for the first time. So last year, we ran an event called SEO summer camp, which focused on creating efficient content marketing systems. And as part of summer camp, I interviewed 15 of my fellow business owners all about their tips for planning strategic content and creating engaging content consistently, and utilizing that same content across multiple channels like YouTube or podcasts in order to grow their audience. So over the next nine or so weeks, you’ll hear those interviews here on the podcast. Some of them might be slightly out of date, but we still think they’re incredibly valuable resources. And we did not want to limit their reach by only having them available to the people who were involved in last year’s event. So you may notice that I start most of the interviews with something like hey, summer campers, and then I give recommendations based on what was happening in the community and the live events we are running. That’s why I wanted to give some context in this introduction. So you’re not just like, What the heck is she talking about. And because we are spending this summer in our podcast talking all about content marketing systems and creating more efficiently, I want to tell you about something that we’re going to be launching at the end of this summer, we’re going to be creating a new digital product, I am tentatively calling it the SEO content Maximizer it may change names by the time we actually release it. We will be sharing all of the love it first search templates and processes and systems that we use to turn every podcast and every YouTube video into its own blog and newsletter and social media content. To give some context in about six to eight hours a week, our team produces one YouTube video, a podcast, two blog posts, a newsletter and five social media posts, you obviously would not need to do that much as a small business owner, we’re you know, we’ve been doing this for a long time we’ve created these solid content marketing systems. But we’ve got this process so locked down that we want to share that with you so that it will be easier for you to make more strategic content in less time. If you’re interested in hearing about that new content Maximizer product when it’s ready, head over to love it first search.com/maximize Sign up for the waitlist. And you’ll be the first to know when we’re ready for beta testers. And if you’re listening to this in the future, you can head to that and we’ll redirect it to where you can find out more about that product. Alright, so there’s the context as to what you’re hearing this summer and why. Without further ado, let’s get started with the interview. Hello there campers. It’s Meg I am so excited to share this training with you. This is my friend and my neighbor, Jacqueline. I, when I told Sam who my six year old who I was recording with today, he was like, Oh, can I say hi to Marshall? Like he’s no no, I’m sorry. So you guys just missed Sam showing all of his toys to Jacqueline. That’s how we actually started. But Jacqueline is here today to talk to us all about podcasting and whether you have your own podcast or you want to benefit from going on to other people’s podcasts. There are ways that you can do it that can both help your SEO and also help you get more clients so I can do the SEO side of things. But to get more clients part I had to bring in the expert. Jacqueline, take it away.

Jaclyn Mellone 4:52
Hello, I’m so excited to be here. So yes, what I love about leveraging the power podcasting platform to help you get more clients is that it’s an authority platform. So inherently in the podcasting platform itself, you’re building authority just by showing up there, whether it’s your own podcast, or whether you’re on someone else’s podcast. So this is really powerful. Because you could be saying the same thing on your Instagram channel, you could be saying the same thing and an email to your list. But if you say that same thing, on a podcast, whether it’s yours or someone else’s, on a YouTube channel, or on a blog, it inherently has that extra authority. Now, what I love about podcasting is that it’s very different than all other forms of media that we consume, because you can consume it while doing other things. Which means that people are taking a walk and listening to you, they’re doing their laundry and listening to you, they’re driving in their car, they’re showering, which was kind of awkward, but hey, no judgement here. Think of all the places that if you are a podcast listener, that you listen to podcasts, and you’re able to really do things that you would normally be doing, while also listening to a podcast. And this means that people are willing to listen for a lot longer than they would watch a YouTube video necessarily, right. And you attract a, a, I don’t know, the, like, a higher level, but people that listen to podcasts tend to make more money, and tend to really value their time more than someone that has all day to binge YouTube videos, right. So as if you have an offer, that is a higher level offer that is, you know, a higher ticket offer, you’re much more likely to find that audience through the podcasting platform. So that’s something to keep in mind to. But because people are willing to spend more time listening to a podcast, and they can hear your voice, they show that they’re not seeing you that nobody can, nobody can, you know, take away that element of video, there’s so much power and being able to see someone’s face, right. But the next best thing is having someone in your ear, and that is creates this intimate experience, you’re doing something, it feels like that person is like on the car trip with you, right, and you get to hear their stories, and you’re able to get more than just that quick tip, and really start to create a connection with that person. So whether that’s your own podcast, or you’re a guest on someone else’s, you’re able to tap into that power that’s just inherently there, because of the way the platform is set up. Now is a podcast guest, you actually have an extra advantage, believe it or not. And other than even having your own podcasts more so being a guest on someone else’s podcast is that when someone listens to a podcast, they tend to listen to that show over the course of time and really build that solid relationship, that connection with the host that host is someone who they see as an authority, who they admire and who they you know, have that know love and trust with, if you will? Well, when you’re a guest on that person’s podcast, it feels like that person is referring you. It’s like lit implicit endorsement. Yeah, it is, which as a podcast host, you got to take that into consideration right of guests that you’re having, because we know how powerful it is for our listeners to hear us introduce somebody. And this is this means that people are getting to know you through the lens of immediately being that authority, they are getting introduced to someone who they already know love and trust, that person is saying you’re the go to for something, and from that’s teeing you up to then whatever you say, is just gravy on top. But then just reading your bio and introducing you is creates a whole different type of relationship than really anything else that you’re doing. So leads that come from that interview, are going to be a lot hotter, they’re gonna be much higher quality leads than if you were running Facebook ads, or if somebody just saw a PDF that they downloaded and thought it looked good, right? By the time this person listens to you, and then gets onto your email list. They feel like they know you, right, like they are oftentimes ready to buy right at that right at that moment.

Meg Casebolt 9:27
So I totally agree with you because like I said, you do have that implicit endorsement. I remember the first time I came on your podcast, which was 2017 I think, like a way back. I remember you and I recorded the podcast on like a Tuesday. It went live on Thursday, and by Friday, I already had a client from it.

Jaclyn Mellone 9:49
Wow, I don’t think I even knew that story. But because you and I were having breakfast that morning. Yeah.

Meg Casebolt 9:54
It was Chris who had worked with you and then you listen to the podcast and she was like I need to get in touch with Meg and then Utah. It’ll be like at breakfast that day. And it can happen that quickly because the thing about the podcast is that you’re basically borrowing someone else’s audience. And you have that implicit trust that comes along with somebody saying this is somebody that I want to talk to this is somebody that I feel has value. This is somebody who I’m spending time on, and therefore you should spend time on them also. And then I think that people can go down a rabbit hole and start to explore, you know, what are the other podcasts that this person has been on. And that’s where some of this search stuff comes into play, where people can go into the apple podcast app and go look for your name, and it’ll show your podcasts and every other podcasts that you’ve been on. And the more of those you have, the more trusted you are, because it’s like, it’s not just that you create your own content, which may or may not be good, but other people trust you enough to invite you on.

Jaclyn Mellone 10:53
Yes, well, and if you think about it, too, just saying to someone, okay, I want you to think about all of the leaders in your industry. And let’s get backlinks on all of their sites. And you might be like, how am I gonna get all these people on all the leaders in my industry to want to put my link on their website? Well, when you become a guest, on their podcast, they’re going to link to your website, you’re gonna give them whatever link you want to give them to put in their show notes. So it’s a great way to just start naturally building those backlinks with other respected, influential people in your industry.

Meg Casebolt 11:28
Yeah, I completely agree. And I think also, you know, podcasts that have interview formats are always looking for content. You, you know, you are someone who does interviews. And so if you have somebody really, you don’t want to have to be doing outreach all the time and finding new people, if there are new people coming to you and saying, I’d love to come on your podcast and talk about knitting. I mean, great. I haven’t had a podcast episode about knitting yet. So sure, let’s do it, you know, you can kind of you’re doing people a favor by being on their podcast, you’re doing them a favor, that now you know, every time I go on a podcast and talk about SEO, now that person’s website has good content about SEO on it, and it expands the breadth of things that they can talk about. And then I as a guest, I’m also putting that on my media page. So I’m getting a backlink from their show notes. And then I’m sending them a backlink from my media page, which is mutually beneficial.

Jaclyn Mellone 12:25
Absolutely, absolutely. And then when the episode goes live, you’re sharing on social too, and they’re sharing and so you’re able to get this social media buzz going along with the more evergreen SEO backlinking strategy in there as well. And you’re building relationships, you know, flipping to the other side of this, for those of you that have podcasts, or are thinking about having podcasts. Having a podcast is the most powerful networking tool you can ever have, right? As a podcaster. Now, whoever you want to connect with in your industry, you have a reason to reach out to them and offer them an opportunity to share your platform, right. And they don’t know how many listeners you have, right, you get to 10 listeners, you’re gonna have 10,000 listeners, they don’t know I mean, they probably have a good guess based on how many readings you have to see if you’ve been around for a while or if you’re brand new, but they don’t, it doesn’t really matter as much, right? It’s really about getting the right guests in front of the right audience. And as a host, it’s a great opportunity to build relationships. And as a guest, it’s also a great opportunity, right? You’re able to now pitch these people in your industry to see how you show how you can bring value to their audience. And you get to talk to them for a half hour, 45 minutes an hour. What else are you getting, even if you were at an event with them, you probably wouldn’t have that much time one on one to showcase your expertise. So if you go in with the right intention, and you keep in touch, you can also take that one interview and turn that host into so here’s just let’s let’s back up and talk about because there’s the obvious way of oh, I’m going to be a guest and the listener is going to become a client. But there’s so many ways to work this right. So as the guest, the listener can be the client the host can be the client Oh,

Meg Casebolt 14:30
I have converted so many hosts into clients, right?

Jaclyn Mellone 14:34
That host can turn into the client sometimes you’re not even there for the audience. You’re just there for

Meg Casebolt 14:40
those are like like well that I’m still there for the audience. But there have been times where people have finished the interview. We’ve stopped recording they’ve been like alright, so where’s the buy button? We haven’t even finished the call and they even say on the thing like I am going to hire you in 20 minutes. Yes, because they’re, they’re getting to know you there first. and experiencing what the listeners going to experience, right. And you’re able to as the host is able to ask questions to the experts that are applicable to their business, it’s like free consulting our

Jaclyn Mellone 15:10
totally, totally. Now the host can also become someone who refers people to you. And potentially even taking that to the next level than being an affiliate for you or a referral partner for you. And on the flip side, if you are a host, your guests can also be your clients. Right? If you were a social media strategist, make a list of all your dream clients and invite them on as your guest. Right, not not to be salesy and pitch them. But this is an opportunity for you to offer them something right, you’re offering to share their platform. And they’re getting to know you through the lens of your expertise, even though you’re interviewing them if you take that time to build the relationship. And also let them know your expertise and show them some of your expertise. Just naturally through that conversation, whether it’s part of the recorded intro, or recorded interview, or outside of that, usually, there’s a few minutes before the interview or after you’re able to connect, that absolutely can turn into a relationship or potentially even a client relationship.

Meg Casebolt 16:21
Yeah, I think that’s really powerful too. And like you said, it’s the best networking tool that’s out there. And it can turn into really good long term relationships. So some podcasts I’ve been on have been, you know, one and done, they pitch me I go on, and that’s kind of the end of it. But some of them have really resulted in these long term friendships that have built out of it. So how do you know which podcasts you should be either reaching out to or saying yes to how do you know if a podcast is a good fit for you as a guest.

Jaclyn Mellone 16:51
So you really want to think about the audience. This is about who are you speaking to being on a podcast is like getting on a stage and speaking to an audience of already curious, an already curated audience, someone has already taken the time to put this audience together. And ideally, it’s very specific who that audience is. So you want to think about who your own perfect person who your own ideal client ideal audience is, and then start to research who are other people that have this similar audience. Now, there’s going to be some podcasts that are maybe the exact same audience as you. And that’s really obvious. Other times, there’s going to be shows, and I’ll go, I’ll break this down a little bit more, but there’s going to be shows that have a broader audience. So let’s say you work with creative entrepreneurs, which is a little bit vague, but let’s just I think a lot of people say this, like I work with creative entrepreneurs. So let’s say that’s the audience creative entrepreneurs, well, you may go on some podcasts that are for online businesses, or in the online marketing space, right. But you could also so you could niche up, let’s say and go to that bigger audience. Now, those shows may have a bigger audience, or they may not, they may just have a broader audience. So that’s something to keep in mind, too. I say, if you’re gonna go on a show that has a broader audience, it’s best if it’s a bigger podcast. So if it’s good to have a lot of people that with, you know, a more broad, diverse background in terms of maybe not exactly your perfect person, you want there to be a bigger pool of people. So hopefully, that percentage that does fit your perfect person profile is still a good number, right? If you’re going to go on a podcast and their audiences, 100 people, which again, is your pitch, and you don’t really know how big their audiences, so you have to kind of guess, if that audience is 100 people, and only 20 of them are going to fit into that creative entrepreneur profile, that’s probably not going to be the best use of your time, right? So if you’re going to go on a broader show, I would say, have that be a show that’s really well established and well known. And that’s probably not the best place to start, right? Where I find that people have more success is going the opposite. So if you are if you’re going after creative entrepreneurs, let’s go a layer deeper. This isn’t you niching down and excluding other parts of creative entrepreneurs. But it’s getting more specific in terms of and more clear on the types of podcasts you can be looking for. So who falls into that category of creative entrepreneurs? Maybe it’s graphic designers, maybe it’s photographers, maybe it’s handled letters. Right. Now you have these very specific types of people. What podcasts are they listening to? So you talking to a podcast that has an audience of 50 or 500 photographers? Sure you serve more than just photographers, but you know, if you’re talking to the audience of just photographers that every single one of them fits into your perfect person profile, and that you can serve them. So that is the most valuable audience you can talk to, even if it seems like it’s more niched, because you know that everyone in the audience is the perfect, you know, scenario for you to be able to help them. That’s why I have this,

Meg Casebolt 20:18
like these weird, you know, silos of I tend to get a lot of gift basket makers and interior designers. Like there are some specific niches that the opportunities to go on a gift basket podcast thing up. And I was like, I can talk about SEO for gift basket companies. And I didn’t mention other you know, I didn’t mention how to sell services, because that’s not what they’re doing. That doesn’t mean that I can’t talk about that on a service business podcast, I want mentioned gift baskets that and so I completely agree with you that like, you can go really tight, prove your expertise to that smaller audience. But yeah, it doesn’t have to be the perfect overlap of the only people that you’re talking to are the people in that audience, you can go more niche to a niche podcast, and then zoom back up later on to a different audience. I like that.

Jaclyn Mellone 21:13
Exactly, exactly. And then you can be more when you’re being interviewed on that podcast, you can give examples of your clients who are photographers, and you can tailor your content specifically to them, not misleading them that you only serve photographers, but you’re able to show that you understand them, and that you can take your expertise and knowledge and apply it to them. And that is so powerful, that builds trust in the best possible way.

Meg Casebolt 21:42
So what is the best way to like to find those people who are like, let’s say that the goal is to grow your email list or to get clients from the audience of the place that you’re podcasting? What’s the best way to position yourself so that people will actually go to your website or join your email list or whatever that looks like?

Jaclyn Mellone 22:02
Yes. Okay. Before I answer that, I wanted to just give one quick tip because somebody might be like, Well, how do I find that, right? So some of is going to take research, I would say, one, think of someone else who talks to that audience, even if they don’t have a podcast, search their name and the apps and see what shows they’ve been on. That doesn’t mean they’ve made good choices with shows, but you can still go look and analyze what they have died and see if that leads you to one. If you’re able to find one show, all you need to do is find one show that fits that niche on Apple podcasts. Or if you if you don’t have an iPhone, you can do this on iTunes on your computer. If you go if you scroll down and go all the way to the bottom, there’s a section that’s like, other shows like this are people that listen to this, also listen to I forget exactly what it’s called. That is not based that entire section is based on listener data of who’s listening. So it’s not based on keywords. It’s not based on there’s no SEO or anything there. It’s literally Oh, the people that listen to this are also listening to these shows or people that are like this are also listening to these shows. And that is a really powerful way to see what else are they interested in. And you could just keep going down that rabbit hole, you could spend all day just find that new show and then go to the bottom and see what other shows show up there. You can follow that rabbit hole a while. So if you’re able to find one that fits that niche, you can use that strategy to find a bunch more. Yeah, very similar to the people also asking Google search results where it’s like you click one question on the next show up the next show up the next show up? Exactly. Okay. So back to your question, which is, okay, how do we actually take this opportunity and turn it into a lead, whether that’s just building our email list or becoming a client, which I say go into this with the intent of finding clients? Yes, maybe you can get on all of the biggest podcasts that there are, but most people are not going to start off there. And even if you do, you’re, you probably have noticed that a lot of the biggest names in our industry also go on shows that are quote unquote, smaller, right? Because they know there’s value in that they know there’s value in talking to that really niche audience of 100 200 1000 people, they know there’s value in that. So this isn’t necessarily a numbers game, right? It’s quality over quantity. And because of that, you’re only going to be able to convert a percentage of the listeners. So if your goal is audience growth, you might be frustrated by that metric, because you’re probably not gonna get 10,000 new subscribers by doing this strategy and let’s run podcasts all of the time right. Now what I would recommend, however, if you go in with the intent of clients, you don’t need as many people because of what we’re talking about in the Beginning there’s such high quality leads your ability to convert them is so much higher than coming in through other ways. It can turn into clients and cash a lot quicker. And I think that’s where you’re gonna find the most success. Now, not everyone that does podcast guesting or interviews has that type of success. So I’m glad you asked that question. Because really knowing how to work this in your favor is going is going to get you the best results. So a couple of things to keep in mind. One, before you even start pitching before you even start thinking about the podcast, think about your offers, think about where you want to lead people. I know, Meg, you talk to people about this all the time, right? So have that end in mind. Because if you I’ll use myself for an example, I talk a lot about mindset. And in the past, I never had an offer around mindset, right? But I would say yes to a lot of opportunities to talk about mindset, because I love talking about it. I knew it helped people, and why not right. But I never had that perfect opt in to give someone at the end of those interviews, or we just talked about mindset, I never had really even an offer that was entirely focused on it. So I either had to try to work in something else to that conversation, which is harder to do. And that specific topic, right, it’s easier to maybe be talking about podcasts guessing and bringing up mindset than it is to be talking about mindset and bring up podcast.

So it’s harder to do with the opposite. Right. And, and it didn’t have that clear path. So it never led to those types of opportunities. It never led to that clear conversion, as when I started getting really specific about the topics that did lead to my offers. So that is something to keep in mind is where do you want to send people? And that’s going to help you figure out okay, well, if I want to be filling this program, or if I want to be selling this service, I need to be getting in front of these type of people and talking about these types of topics. And and that’s going to inform the research that you’re doing for the podcast to be on. And that’s going to help you craft your pitch to those podcasts as what you can be talking about once you’re on. I think that’s so smart.

Meg Casebolt 27:27
And then how do you actually you know what, before before, I’m not going to ask you this question, I’m going to let people know that if you’re wondering, I’m pitching myself to all these different podcasts, how do I know which podcast is bringing in leads, I want to let you know that one of the people I’m interviewing for August is Lanie. Lamar, she will teach you how to do that. So you and I won’t talk about that, because I don’t want to get you all caught up in offline marketing tracking that Delaney, but I just wanted to lay my breadcrumbs. Right. But from your perspective, how do you know like, whether an opt in will actually work for an audience? Whether they be interested in it? How do you or if you if you know that this is the opt in? How do you create a pitch that would lead to that opt in, I guess is a better way to phrase

Jaclyn Mellone 28:19
that. Okay, no, that’s a really good question. So typically, before, before you start going on podcasts for this whole strategy, you hopefully have an opt in in place. Now, if you don’t, I want to give this one aside, because this is an important site. Now if you’re a service provider, and you don’t have an opt in, or even if you do have an opt in, but it doesn’t really convert to your service. You don’t need an opt in. What I say to do is well technically make an opt in, but it’s not really an opt in. So have an application form to work with you and make it an opt in. So essentially, somebody goes and they can just put their name or their and their email in or just their email, and then that gets them to the application to hire you. Now, there’s a big advantage I think that service providers have and you’ve experienced this with your first time on my podcast, right? Is when someone’s listening to the podcast. Like we said before, it is authority platform, they’re like, oh, wow, this person really knows their stuff. And most of the time those people, you can’t hire them. They’re like, buy my course buy my book, right? So when somebody is being interviewed, you’re like, wait, I can have that person that knows all of this stuff actually come into my business and do this thing for me. People get so excited and they eat that up. So if that is what you do, like own that, that is so powerful, right? You can be sharing your client stories. It doesn’t matter if you’ve done those things in your own business. Tap into all the what you’re doing behind the scenes for other people’s businesses. Showcase your expertise that way A and then lead people to just hire you. So no need to like have the checklist if the goal is for them to just hire you to do something, then I say to have that opt in first. Because it just, you know, if the person’s doing something and then all the time to fill out the whole form, it just makes sure you can capture their email. Yeah. And then if they don’t fill it out right away, you can remind them, it’s a little bit of an extra step, it might be a little bit harder for you to set up. So if it’s a big sticking point, you can just send them directly to an application. That’s

Meg Casebolt 30:30
that’s the application in that case, so that way, you’re not asking for their life story, when really you just need their email address. Keep it simple.

Jaclyn Mellone 30:38
Exactly. Oh, so I wanted to share that because you don’t need that you just need the next step. And I guess that is what brings me back to answering your question is, what you want to do is during your interview, and so this is going to inform what the topic of your interview is going to be. during your interview, you want to be sharing information, stories, tips, strategies, case studies. And case studies sounds fancy but client story, write your own examples. Like this isn’t like a perfectly curated thing. It’s a conversation and teeing it up. So that that is what your OPT in is, is the next step to what you just shared. So it’s like, okay, what we’ve talked about today, now, you know, that being a guest on podcast can help you get clients. If you want to leverage this platform to get clients, here’s the next step. And so you’re positioning what you’re offering as the next step. Or if you’re like, I want to implement this in my you’ve been hearing about tick tock strategies today, please, now this can help you with this or that, if you want me to do your tick tock for you, if you’re stressed out about this, this and this, and you need help with this, this and this, go here, fill out this form. And we can talk about how I can help you implement these in your business. So you can get results like this, right? So you want to build that bridge at the end where it ties in what you’re talking about to that next step, when it’s disconnected, that’s when you don’t get as as high conversions or as high quality conversions. So in terms of backing that up, you say, Okay, well, this is where I want people to go, right? What do they, what do they need to know? What do they need to believe, to get them to that point where they want to take that that first step. So you may ultimately want to get someone, let’s say, for a, let’s say, you have a program, that’s a, you know, $3,000 program or something. So they’re not immediately going to buy it perhaps after listening, but they’re going to maybe take your quiz or get a download from you at the end of this. And that’s going to put them in your funnel to lead them to that offer. You want to you want to back it up and be like, Okay, what did they what gets them interested in the opt in, right. And so at this point, you probably have already shared this on social media, you’ve already shared this on your website. So you may know what content tends to lead to that the best. So that’s the best place if you can look at your own data. And it doesn’t have to be big numbers. But say, You know what, when I talk about this leads to this, that’s going to help you get the most clarity, but if not, you can do trial and error. Right. I think it’s best if you do have some, you know, educated guesses at least going in. But if you don’t, that’s okay. I my first ever podcast interview was I didn’t have a website. I didn’t have any offers. Not only did I not make money, my business Yeah, I don’t even have an offer. It’s not like I wasn’t selling the offer. I didn’t even have an offer to sell. I was so new in my business. I technically, I had started an Instagram account. And 30 days later, I had this opportunity to be on a podcast. And so I took it. And what they did is they wanted me to talk about in those 30 days, I had gone from zero to 1000 followers on my Instagram. Was I an expert on Instagram? No, right. But I had done something that was exciting and interesting and relatable. Right? And so they wanted me to come and share that experience. Did I get clients from it? No, it wasn’t sort of for any of that. Right? But what I learned from it is I was able to be in that guest seat have someone asking me questions, and I was able to see what people were curious about what they wanted to know more and through. I’m a verbal processor. So for me answering those questions. And, and, you know, thinking it through myself, right, some of it just on the air of putting pieces together. Yeah, I’ve done that. I’m like, oh, that’s what it was or that’s what people are interested in. Right.

Meg Casebolt 34:54
I have actually come up with lead magnets during the podcast interview and then And like pitch them made up what I know the domain is gonna be on the call and then gone and made the product between when we finish recording and when it airs. So if you’re, if you’re being interviewed by something, and it’s going in a direction that you like, but you don’t have an opt in for it, you can create, usually you have a couple of weeks, unless you’re us, usually a couple weeks between when you finish recording and when the podcast actually airs. So you have that time to create what it is that you know, people would be looking for after listening to the podcast. We are getting close to time, so I want to be respectful of that. But also, what are the next steps people can take to learn more about podcast pitching for meal?

Jaclyn Mellone 35:44
Yes, so I do funny you ask?

Meg Casebolt 35:50
If all

Jaclyn Mellone 35:51
of this has been planting some seeds for you of like, oh, okay, like this is a really great fun way to build those relationships with people in your industry. And to get clients bringing those high quality leave them I have this offer, I’m trying to model it for you. But I do have a low ticket offer that’s very accessible, called the podcast guests plugin pitch system. It is $37. And what we do in that is give you the strategy for how to actually book these podcasts guessing spots, if you’re like, how am I going to pitch these people? What am I going to say, we give you the strategy. And then we also give you the plugin pitch templates and for different brand voices, and for both warm and cold leads, because sometimes, you know, you’ve never contacted that person before. Other times you’re like, I kind of know them. But you know, but I still need to send them a pitch. And and we address that differently for both of those and break down. Here’s the different parts of the pitch, how you can customize it, and and walk through that whole strategy. So you can plug in the pitch and get yourself booked to be a guest on those podcasts. Now, that typically, when you go and get that there is an upsell, that’s a $17 upsell that goes through this whole process of finding what podcast to pitch and that whole strategy and all of the research that goes with that. And for for those of you in SEO summer camp, if you do decide to get this plug and pitch system, we’re going to gift to you with that for free. So that’s special only for you guys. And we’ll have all the details below.

Meg Casebolt 37:30
Yeah, I actually bought that system. And I had my assistant Marie go through it. And she’s awesome. And so she was able to implement it for me and just be able to know who to reach out to and what how to customize the picture. So it’s a really great system. Thank you so much for being here, lady.

Jaclyn Mellone 37:45
Thanks so much for having me one of my favorite topics. So I’m excited to answer your questions and be a part of this. Awesome. All right,

Meg Casebolt 37:53
thank you so much. I’ll talk to you soon. Thank you so much for listening to the social slowdown podcast. If you enjoyed this episode, please subscribe or come on over to social slowdown.com and sign up for our email list so you never miss an episode. We’d also love if you could write a review to help other small business owners find the show you can head over to social slowdown.com/review Or grab that link in our show notes for easy access. We’ll be back soon with more tips to help you market your business without being beholden to social media. Talk to you then

Please forgive any typos or errors, as this transcription was automatically generated by otter.ai

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