social slowdown

A podcast to help you decrease your reliance on social media & find new ways to market your business sustainably. Get new leads & clients … without needing to be constantly attached to your phone.

Ep. 34: Building Community With Purpose & Intention With Kristin Wilson

In this episode, I’m speaking with Kristin Wilson of the Society for Creative Founders about how you can intentionally build a community with purpose.

What does that mean? Well, in this episode, we cover the following topics:

  • how you can engage with people on socials to boost rapport, instead of posting and ghosting
  • how you can build a business and a life that you love
  • how to set boundaries for social media
  • how to create strong, foundational content before incorporating it in your social media


Want to know a little more about Kristin?
Kristin Wilson is a business educator for creative entrepreneurs. As the owner of the Society for Creative Founders, she works with stationers, artists, designers, and makers to help them to build their business sustainably through a signature six pillar method. With more than 12 years of experience as a small business owner, she hosts an online community, teaches workshops in her local small town, and creates conference experiences for women to receive the education they need to grow their business well. On any given day you’ll find her with her rescue pup sleeping at her feet and classical piano humming in her earbuds to keep her ADHD at bay while creating a business and a life she loves every single day. 

Read the full transcript

Meg Casebolt 0:01
You’re listening to social slowdown a podcast for entrepreneurs and micro businesses looking for sustainable marketing strategies without being dependent on social media. Social media is a double edged sword. It’s a wonderful way to stay connected. But it also can feel like an addictive obligation. And it’s even more complex for businesses, your audience might be right there, but you’ve got to fight with algorithms to maybe be seen by them. So whether you want to abandon social media altogether, or you just want to take a month off, it’s possible to have a thriving business without being dependent on social media. This podcast is all about finding creative, sustainable ways to engage with your audience without needing to lipsync send a cold DMS, run ads or be available 24/7. Let’s get started. Hello, Kristin, thank you so much for being a guest on the social slowdown Podcast. I’m so thrilled to have you here today.

Kristin Wilson 0:55
I am ecstatic. Thank you so much. I can’t wait for us to get into this conversation.

Meg Casebolt 1:00
Me too. So before we get started, tell me a little bit about the society of creative founders and what your role is there and how you serve your audience in the society.

Kristin Wilson 1:11
Okay, so with the Society for creative founders, I am basically easiest way to describe it to people is that I am a confidence building business coach for creative entrepreneurs who want to grow both a business and a life that they love. I believe in teaching sustainable strategies over something that is going to make you go viral overnight. And I primarily serve stationers designers, artists and makers to help them to build their business well through a signature six pillar method, which we talk about continually on our website and all of those places. But I personally have been in the creative industry for more than 12 years now. And I host an online community teach workshops and create conferences and retreats for women to receive the education they need to grow their business well. So I became the owner of the Society for creative founders back in August of 2017. So it is now my fifth year of running things. And it has been an incredible journey. So yeah, so that’s, that’s where I that so that’s where we’re at for right now. It’s amazing.

Meg Casebolt 2:06
I can’t believe you’ve been doing it for five years, because I remember when you bought the company, because I first heard about you as a conference. And it was, the idea of it was this is an intimate conference in a small location. It’s not like, let’s rent out the convention center and bring everyone in. And that’s something that I’ve always admired about the way that you do things is like you’re trying to get the right people for a really great experience, not like let me become the next big, you know, traffic and conversions conference. It’s like, no, let’s rent like a house, right beach and hang out together, you know?

Kristin Wilson 2:39
Yes, yes, that’s exactly what we do. It started in, it started in 2011. And it started actually a stationary Academy. So it was founded here in Pensacola, which is where I actually live, which is kind of amazing to think about how everything like trickled back together. But I first actually started my business as a wedding planner, and on the plane for my honeymoon, I decided to my husband, like literally hourly, fresh husband, hey, I’m gonna start a business. He’s like, what? But so I went to the conference in 2015. And then I met the then owner there. And we just kind of hit things off. And she actually asked me to plan the conference for 2016. And from there, we both kind of started to really realize, hey, this is fantastic. And I absolutely fell in love with it. Because I had been offering branding and coaching for people as it was with my other business that I had been running. And in 2017, she realized that she was going in another direction. And she and I had a conversation. And I was like, Okay, this is this is my purpose. This is my calling. This is where I was going, maybe now this is a little bit faster than I had to have this. But at the same time, it was a, how can I turn this into more than just a conference because a conference is great. It’s fantastic. But it’s not our conference, we call it our conference experience, because you will never see me, I hesitate to say never because I’ve literally been recorded. But you will never see me put on a conference that has like two to three to 400 people because that’s not my thing. I would rather know people for their names and know who they are and know about them than just see a face in the room looking back at me. So our conferences, generally we limit them to between 20 to 30 attendees plus our speakers every time because I would rather create an experience for people like have it be something where you go to show up and to learn, but not just feel like you can’t get to know us that I want to be all up in your business.

So crazy to say but it’s like I don’t want you to come to my conference and may not know what you’re selling, what you’re struggling with how we can help you and then how to grow from there as far as details go. So yeah, so started as a conference. Then the pandemic hit and completely had to rebuild everything and so now that’s where we’re at that we have our community and all the other additional things that we have added to to slowly but steadily make sure that I am meeting the needs and serving my people well without them Our main thing that we became known for in the first place, being bet, a pillar as much. So, yeah, it’s been definitely been an adjustment since the pandemic came in 2020, to figure out how we can continue to serve people

Meg Casebolt 5:11
Well, I think also, you know, so much of the, the feeling of having an in person event, especially like a small scale, you know, to three dozen people intimate feeling event is having those solid connections and relationships and putting an international cap on it is such, it’s an unusual behavior, because so often people are like, Well, I’m doing this so that way, I can scale it, and I can leverage it, and we can go big, and my margins will go, you know, go down and whatever. And like, that’s, that’s the thought process behind it. And I think also, a lot of people when they go from an in person offer, whether that is, you know, they’re their wedding photographer, and then they switched to like, I will teach photography online, when they go from in person to online, they do it in part, because then they can grow to a larger community. And they can scale in that way. And when you took the the kind of in person experience, and then brought it online, even before, before the pandemic, I never felt like when I was watching you it was, well, let’s just grow this as big as humanly possible. It’s always been that feeling of like, how can we continue to have this intimate? I keep coming back the word intimate with you, but it’s just like, I wanted to call you, I want to know you deeply. I don’t need to have this giant experiential. You know, I don’t need millions of people I need like, 30 people. So So yeah, a little bit about that transition into an online community for people coming from your conference and the transition to bring everything online. Okay, so that’s really like five questions. I’m sorry.

Kristin Wilson 6:50
Start with one, and we’ll go from there. But so for me, I have always been a person that, especially when it comes to social media, and I know that we’re gonna get into this later, I would rather know who you are, then you just be a name on my email list, I would rather be able to connect with you for your business instead of just knowing Oh, yeah, she sells this. And that’s all that I know. And so for me, we launched our Facebook, live backup, we launched our community first on Facebook. And then I realized that there was a disconnect there between how I was able to connect with people and how I was getting distracted by other things. Because as I’ve shared with you, I have ADHD. And I was like, if I’m here, I need to be here. And I didn’t focus 100%. And so I started asking conversations to other people. And they were saying, Okay, I really want to community and I wanted to be not on Facebook, because they were finding the same issues with me. But then or like that I was having. But choosing to build things online, we relaunched our community in January of this year. So I took an entire year and two months away from hosting an online community. Because when I was thinking about doing it, I wanted to make sure that everything that I was creating was done with purpose and intention, and not just let’s just put this out here and see if it works kind of a thing, especially if it’s somewhere that I’m going to be, I need to make sure that it is going to be beneficial for other people and not just something that I’m excited for. So when we decided to relaunch it in January, I did one kind of mini mini teeny tiny launch in the December in January area when people were starting to, you know, think about what they want to do for their year for this year in particular. And other than that, I really haven’t discussed it and launched it that much. And that has been done on purpose. Because I would rather have a small community of close knit people as we are building and as we are growing to give not only need the time and the opportunity to get to know the people who are like the OGS call them. But for us to also set up all of our systems and processes to figure out okay, so now that like this week, for example, we are officially 98 days into running our community. And so tomorrow or not tomorrow, Monday, because today’s Friday, on Monday, they have a survey that I’m sending them to say, Okay, we’ve been in here now together for 90 days, what are you loving? What are you not? How can we make things better for you, instead of me just coming in as like the I Am the All Knowing person who does all the things right? And you just follow along and do what I say? No, I am building a community for us here to all be able to learn from and have fun with each other. And so if there are frictions, I want you to tell me, I don’t want to come out and come across ever as a I am the boss. And this is the rule. And this is one way to go. Because there’s there’s different ways to run communities. But I’ve also been in many where I feel like I’m just a number like I feel like I’m not connected to the person. I feel like I’m just somebody that’s paying their bills every month but that they have no benefit in getting to know me as an individual. And as a business owner, as a small business owner, that’s part of the ownership of being a small business owner is stepping into Yes, I am the owner, but I’m here for you. I don’t want it to catch people off guard. If I randomly send them a DM or an audio or a video call to say like, Hey, I see that you’re doing this and it’s fantastic. I don’t want you to be like, Oh my gosh, why? Who is this person and why she contacted me. It’s like no, I am here and I’m invested in the your sustainability and your success. So how can we figure out and make the content that we are creating in our community and helping you to grow like with the workshops that we provide, so that I can see you and see where you’re at, because a lot of the people in our community in particular, they’re all at different standpoints in their business, we have some people who have been on our email list literally, since 2011. For 11 years, they’ve been on our email list, which is amazing. But thinking about it from a perspective of, okay, I have people that obviously have been in business for a long time, and I have people who are brand new and just getting started, how can we kind of meet their needs, but also, how can I differentiate between the workshops that we’re creating to make sure I’m speaking to their needs, and not just making it, what everybody wants? And what you know, here’s the one size fits all, because as a business owner, things change from year to year. And some people did fantastic in their businesses and 2020. And some were scraping the barrel and thinking, Oh, my gosh, how am I going to make this work for the next week, the next month, and going on from there. And so we kind of shifted, but I’ve purposely intentionally come back to I want this to be small, I don’t want this to be hundreds and 1000s of people that are in our community, because then I feel like not only for me, will I not be able to get to know them. But also they will get to miss out on the connections and the points that they can see where they’re not just a number where it’s the people that are inside that community with that. So yeah, so it’s kind of like a little subtle, like, we talked about it, but it’s not like a big watch thing like open and closed. And it’s, I also go against the primary community model, the membership model, where it’s like, you have an open and close launch, because I want people to be able to join when they feel it’s their season to be there for it. And not a Oh, you want to join now too bad, we’ll see you in six months. Like, that’s not for my, for my opinion, the way that I can serve people well. And so I’ve kind of gone against the grain for what they say that you should do for online communities. And I’m like, I’m not really going to talk about it and do a big huge launch every single time. And we’re not going to have an open close thing, because I want to be here for people when they need it and when they want it. But it’s not a you have to join now or too bad, right?

Meg Casebolt 12:01
This kind of like urgency and scarcity. Where it’s, you know, there’s demand, but people have to wait around. And then they might not feel like they need as much in six months, when you reopen the doors. Like it can be really hard to figure out what the model is. That makes sense.

Kristin Wilson 12:16
Right. And we have we have open and close, open and close details for courses like for our conference and for courses and for workshops. Like next week, I’m teaching a workshop and it starts on Tuesday. And I’m It starts like it’s I’m offering it live at three different times that people have the most capability of getting their life because I’ve watched recorded webinars like when you watch the replay later, and I know for myself, I learned a whole heck of a lot better if I’m there and in it with them. But I’m cutting it off. Like I’m saying you have to sign up by Monday, if you want to join me on Tuesday, because that way I can make sure that they’re not at the last minute frantic thinking, oh my gosh, where’s this link? And where is this supposed to be? Where’s that supposed to be? So I do have open and close details. But the nice thing is for our community members, they don’t have to worry about that. Because I’ve just said, Hey, if you want to sign up, make sure that you sign up by this time, but they already have the links, like they already have all the links for our workshop that I’m teaching so that they know that they don’t have to go through the extra steps. So it’s a way for me to be able to take care of them. But then they also know Okay, Kristen is teaching this workshop this day. And then the following week, she has this five day challenge, these are the times for those. So it’s kind of in a way for me to be able to take care of them in an additional way, because they’re investing their time and you know, spending money with us for our membership. And so I want to make sure that they’re not just somebody else that’s there that oh, yeah, they signed up for this to know, I’m taking care of the people in my community first. And I’m leading this workshop is a way for people to get to know our community, but not in a the same kind of a way that I’ve seen other people do it before. And I really liked that you’re like about to create this community that serves this population. And there will be things that will be just for the members within this community that are committed, that are paying that have kind of put their money where their mouth is. And then I’m also going to create things that will still help the members of the community and they are welcome to attend. But I’ll make it public for other people in case they want to get a taste of what it would be like to be in this space and time, right how I interact with my members. So it’s not just this content is for the members and this content is to bring people into the membership and they’re totally separate things. Because then you’re like, Yeah, your work in so many ways. Right? Right. Seriously, it’s it’s funny because I laid out our content for our community for the next six months. When I like last December, I laid it out. And it makes sense for us to do six months of content because I have six pillars that we talked about. We talked about core client brand money, marketing and planning and I was like, Okay, well that’s six pillars, six months of content where we can focus each month on one detail as far as that goes. And then I was like, okay, so how can I bring people in in the middle and have it be from a from a funnel perspective. I do not like the word funnel. I don’t like it one bit. I call it that we’re building our business This house and you’re figuring out how can people be driving by and they see you like on social media or whatever it is. And they can choose to kind of sit on the porch where it’s like they’re hanging out, and they’re just kind of scrolling through their phone or reading a magazine, you know, reading your website or reading Instagram, but then when they come into your house, that’s when they’re in the door. And so then you’re gonna serve them better. And so I it’s kind of a look that yes, they’re in part of the funnel. But maybe this is all this workshop right now that I’m leading next week, that’s all that they can handle. They just want to have that, and then that’s enough for them. But then maybe they want to come a little deeper and think, Okay, well, if she’s leading this workshop, what is she going to do? Like, if I have a sleepover? That sounds so strange to say, but like, thinking about a sleepover as part of the community, because you’re gonna get to know people a lot better? And then, okay, from the community, maybe I don’t need the community, but I want to go to the conference, like how can I serve them and looking at it from a funnel perspective that this workshop is one thing we’re going to lead, but then how can I take them on their journey to serve them well with what they need in their season for their business, without them feeling like they have to go either one direction or the other, like, what fits them the best with what we can offer,

Meg Casebolt 16:01
right, and recognizing that people not just have different, they’re different stages of business. And so they may need different things, but also different learning styles, different time commitments, different desires for how they want to interact, there are people who are like, I want to get to know all the other people in this community, I want to network with them, I want to develop long term relationships with them, I want to hang out with them outside of this community, you know, like, I want to share Trello recipe boards with them, like think about people I know, in your conversations with, right. You know, like, I want to visit them when I’m going to Disney World and they’re already in Florida. So I’ll just make the trip with you know, like, they want the the relationships within the community and other people are like, I don’t want another place online to show up, I want to go to the workshop, maybe I want to go to the conference, I still want to learn the things and I want to maybe get to know these people. But I don’t want the ongoing commitment of showing up one week a month for a challenge and being in these comments like, Yeah, some people are more a little bit more introverted, and don’t necessarily want to be making those outreach pieces. And so recognizing that you can have value that is delivered to people in different ways, depending on what they’re that, yes, they’re faced with business, but just like how they want to receive value from you. You know, it’s like, yeah, blogging versus podcasting, you can include the same information in both of those places, but recognize that your audience may want to take you for a walk with them, or they might not be audio processor. And so they want to go sit down and read something or, you know, like knowing that people didn’t want things delivered in multiple ways and giving it to them, not just in a like accessibility way. But in an offer delivery way. I think that’s so cool.

Kristin Wilson 17:46
Yeah, and even like within our community, we have two different tiers, for lack of a better word that people can choose to sign up at, they can come on in to the community where it’s the base level, where they’re coming in, and just thinking, I know that I want to be a part of this community, I want to go a little bit further get to know people, like be here and have conversations. But then we actually offer a six month V, I call it our VIP membership, where it’s a one time payment so that everybody’s paying the same monthly fee as far as things go. But then they pay a one time payment for all of the educational content that comes along with it. So they can choose to sign up at the base level where it’s for us, that’s once a month that we’re going to get in, we’re going to chat about you know your monthly goals and have community and have general conversations about business building. But then I create a workshop every single month for people who have the VIP experience those workshops are they have workbooks come with them, they have videos, they have slides, they have audio, they have all those things. So it’s kind of a, they can come in at the base level, and we’re going to have a conversation. But if they’re here to learn, and they want to have the educational aspect, then they have the VIP membership for that. And we have some people who are our VIPs, who have never showed up for any of the lives they’ve never participated like in the conversations taking place in the community. But they still chat with me. And they say, Hey, I caught this replay, I have this question. And so it’s kind of looking at from a perspective of, for myself, my general work hours are between nine and three central. And that’s because my children are in school. And so I try not to work when they’re not at school. But we also have people who are full time working another job or they have something where their business right now is getting to that point where it’s a full time thing, but it’s not quite there for them yet. And so I make sure that all of the content that we create, if it’s going to be during the day they know when the replay is and then I will follow up with our night people because we have people I can check on our system and see like when people are logging in and checking in and things and so I’ll send a message and say Hey, I saw that you were here last night like not to be a creeper. But I saw that you were watching the content. Do you have any questions on anything from the replay? So it’s a way for me that I can chat with them during my business hours even though my hours may not be the same as theirs. And same with timezone. I’m in central we have a couple of girls that are in Pacific timezone and somebody is an Eastern and so if I host a class at 9am Central that is 7am their time. I mean, I’m sorry, I love y’all but I mean I might Love me, but I’m not going to show up at 7am. For me to teach a class, like, that’s just ridiculous for me, it doesn’t have to show up live at that time. And so we structure our class times differently. Sometimes they’re at 11. Sometimes they’re at one, because I want to make sure that even if it’s in the middle of the day, I’m not counting people out just because they live in a different timezone as I do than I do, because that’s just, I want you to be there live. And I want to ask you conversations and not feel like, Oh, if you want to come and hang out with me get up out of your PJs, and join me at 7am. Like, this is not what I have in mind for people to learn from.

Meg Casebolt 20:33
And I think a lot of that is like treat people how you want to be treated, you know? Yeah, it’s like, I don’t want to wake up and like, I’m in the same boat as you like, I have kids who are at school for five hours a day. And sometimes I’ll check in at night, but like, I don’t want to have to wake up before and like have a wiggly four year old on my lap while I’m trying to get work done. Because somebody else is, is working in a different timezone. And I’m also the kind of person where like, if there’s a replay a, I’m probably not going to watch it. But be I’m going to want to have to watch it at 2x speed with captions, so that my processing can, right. There’s my ADHD off again, right, like, it’s just like recognizing that if you’re not showing up live, you need to give people the ability to engage with you in some way. It may be a replay, it may be a checkpoint, it may be a once a month, call with it during What’s your email, but like finding ways to support your community, again, the way that they want to be treated the way that they want to be engaged with recognizing that there may be people who never show up for anything, but that doesn’t mean they care any less about what it is that you’re doing.

Kristin Wilson 21:37
Yep. And I think that that’s so important to recognize, again, coming back to the there are some communities where I see it’s like you my way or the highway, this is the way it’s gonna be versus the communities that I know that I have enjoyed being a part of more where it’s like, Hey, this is when the Live is gonna take place. But let’s go on and have a conversation at this time or that time or even letting them vote like I’ve done a couple of times where I say, hey, what what time is the best for y’all for this week in particular. So, for example, most of our classes that I teach on Thursday, so I’ve told them, make sure to make a plan for Thursdays that you know that on Thursday between you know, a certain time, on a Thursday, it’s probably going to be one of our classes that we have or workshop or something like that, so that they can just kind of generally know if you’re going to make appointments and calls and things like that. But you want to make sure that you’re there live, don’t schedule on a Thursday, which might sound kind of strange to say. But for myself, I know that I appreciate if I’m a member of a different community. And I know every every Tuesday, I know that every Tuesday I have a call at 7pm Central time because it’s eight Eastern, but she’s in LA and so she has her calls at the end of the day for her the end of her workday. So I could look at it that okay, so I have to stop everything I’m doing at seven. But I also No, every month, they’re consistently on Tuesdays at seven. So for me and so now I just have that blocked off on my calendar that I know Tuesday nights at seven, this is where I’m going to be because I know if I have to watch replay like you with my ADHD I’m not going to be there as much as I am if I’m if I’m not there live. And so I like asking for input rather than making the rules. Because I do believe that I have like a path mapped out for people with where we’re going to go and how we’re going to do certain things. But I also believe in asking for feedback and figuring out how you can help rather than just putting on your blinders and saying this is the way we’re going to do it. Because I know this is the best way it’s kind of looking at how can you make sure that you are not so far past, building your community that you’re not just up on a pedestal like, Oh, I’m the best one here. And everyone needs to learn from me? No, because we all have valid details and experiences that we can all share about. And I think it’s important to also bring that in and build that into a community aspect overall.

Meg Casebolt 23:40
Yes, have you heard about, oh, gosh, but is it pools hubs and webs? Like these three different models for community? Okay, I have not I found somebody, my community manager, who we interviewed a couple of months ago on this about our community for SEO, she introduced this concept to me of like, you can have three different kinds of goals for community. One is a pool where like, everyone’s just kind of floating around together, and they have something in common, but the relationships aren’t necessarily going deep. And then there’s like webs where like, there is no central figure. It’s like the intention there is for you to engage with other people in a lot of different ways. And then there’s hubs where it’s like there’s one central goal, or one central figure who’s kind of tying things together and you want access to that hub. And then you like you as the community leader are the one holding a lot of the relationships and holding the leadership but people are engaging with you. And it sounds to me like you have kind of a little bit of everything in there which is cool because you’re you’re the hub figure, but you’re also encouraging these web of relationships and then you have this pool of like we all at least have in common that we work with in the creative industry. We’re all you know, creating some Some sort of stationary or some sort of product that is creative or having these relationships, like, it’s really cool when you can find a community that hits all three of those pieces because it’s rare, like, and we spent a year in my community going, how do we make this more of a web until we realize, no, it’s just a hub community. That’s all. Like, we’re all kind of working towards the same goal. I don’t necessarily need to connect other people together within this, if it happens, great. But like, that’s not the intention of this space. But yours has like a little bit of everything. It sounds like, fun. I have never heard that thought process was the hub in the web. You said hub in a webinar? Yeah. Right. And you said, you have a podcast episode? I don’t know, I had his podcast episode with Sophie, about our community and our choice to take our community off of Facebook groups. But Sophie, who I interviewed for that podcast was the one who introduced me this, I think it’s just a Yeah, it’s a medium article, I just found it or substack. So I’ll put that in the show notes. I’ll send it to you afterwards.

Kristin Wilson 25:57
We’d love to hear about that. Just because that sounds so interesting to me. One thing that I love with that is having our community, I guess we do kind of have a conglomeration of all three of those, because I will on Fridays, like every Friday, I check in, and I’m telling me, I say, Tell me your Friday face three. And every Friday is just three things. And you can share, you know, details and questions and thoughts that you had on details happening in your business, or you can choose to share things that happen in your life, kind of wherever it goes. But then I also have three questions that I asked them so that if they’re not really sure what they want to share for the week, it’s kind of okay, so share about this marketing detail that you learned, or, you know, what was something that you found as a struggle for your business this week that you can kind of ask questions on, but at the end of that I say tag somebody else in our community that you want to hear from this move. And so it’s a way for them to kind of say, Hey, I haven’t heard from this person for a while, where is she? I need to, I need to find her and hear from her. And it’s been really interesting, because if I tag them, and I don’t hear from them, I then go on to their Instagram and send them a message. I’ll say, Hey, are you okay? I tagged you in our group like last week. So I’ll wait over until over the weekend. But if I tagged them on a Friday morning, because I also answer the questions, because I think it’s so important that I’m not only leading it, but I am in it with them. And I am also still learning and growing as a business owner every single week as it goes. And so I not only want to create, you lead the content, but I want them to find different connection points from me that they wouldn’t necessarily see outside if it was done on Instagram. And so with my product based business, I share a lot of details that I have for the behind the scenes on the product side of things, because, you know, society for creative founders is a b2b business, it’s you know, we’re going business to business and teaching all that. But my ideal clients for society, for designers are artists or designers, our product sellers, more so then, you know, of course creators and things like that. And so I have a product based business that I run that I keep very small, but I also have it intentionally so that I can be in there with them. But then they can also see, Hey, she’s not just coming here and telling us to do these things. Like she’s actually implementing teaching and learning how to do it herself as well. And so I’ll share details for my product based business, usually on Fridays, and they’re like, um, how do you how does that work? And so it kind of changes our conversation. But it also helps me to make sure that I am saying things that are relevant to them, instead of taking, you know, 12 plus years of creative entrepreneur experience. It’s hard to kind of think back to the beginnings for details. But even just deciding, I had a meeting with a girl earlier this week, and she’s mapping out something and I use the word CTA and she’s like, What is the CTA? And I had to kind of like, oh, wait, hang on. That’s something because and then she continued. And she said, you have so many, you know, words that you use that if people have been in business for a little while they know it. But for me, you’re saying use a CTA use a hook? And she’s like, I don’t know what you know. And so it’s helping me to kind of remember, okay, so if you’re just getting started, peel it back, peel about peel it back, because I may notice CTA is but she might be thinking, what is CTA? Is it count count to like, and she was I really have no idea. And so it was really interesting to see and have those conversations on Fridays tag the people have them have their own conversations, but then also always bring it back to how can I make sure that what I’m doing is still at their level, but that I’m leading the way. And I’m hoping that that makes sense with way that I’m coming across?

Meg Casebolt 29:15
Yeah, absolutely. That you can kind of like you’re practicing what you preach, and also being able to be in the trenches with the people that you are serving, and having your own examples and relationships. And one thing that you talked about was when you don’t hear from people within the community, you go back to Instagram and you DM them because you know that they’re hanging out on Instagram. And I want to talk about your Instagram because it’s one of those places where because you’re working with stationers and artists and calligraphers and you know, people who are so visual, the obvious place for them to be hanging out is on Instagram. But then the community itself is not on Instagram but we We know that they’re hanging out there, we know that they’re there, we know that your people are tagging you. They’re like, that is the pool in which the community, the larger community is hanging out. And then you can kind of take the more into the web, the web community, right? So like, tell me a little bit about how you are intentionally choosing to use Instagram to call in your people. And then also like, Okay, how you create boundaries around that?

Kristin Wilson 30:30
Yes, oh, my gosh, boundaries, all day long, just. So I have a love or not love relationship with Instagram. And I run, I currently run three Instagram accounts, when I tell people that they’re like, oh, my gosh, that’s wild. That’s bananas. It’s too much, you can’t handle that. But I’ve only I literally just started a third one a month ago for a product based business because like I need to branch out and have that have its own home in its own space. But for creative founders in particular, I know that I want that to be a place for people to find us and to connect with us, but not necessarily be a place that I am selling to them. Because that’s what our website is for. That is what our our courses are for workshops are for. And our email list is for, like if you want me to sell you things. And to tell you all the details, come and hop on our email list because I will gladly put you into, like, how can I serve you well, where it points you to our you know, our paid products that we have and things like that. But I intentionally set aside time each day to connect with people rather than just posting and posting. And I would rather see, like I’ve said earlier, I would rather see your name than focus on a number. And especially right now I just yesterday, Instagram must have rolled out an update that now I have favorites, we have our homepage, which is now back in chronological order, but then favorites. And so for me, I have been able to adjust so that our favorites are people that are in our community. So I see their content first. And also, if I am counting, if I am commenting on somebody’s content on their Instagram, chances are if somebody likes their content, they might either be our ideal client, or they might be somebody who’s looking for a community to to, you know, step into as a creative entrepreneur themselves. And so I see more value in leaving comments and talking to people than simply leaving a heart and liking a post. But I also don’t think that it’s necessary to say like, oh, this is great. Like, No, give me more than that. Don’t make me feel like you’re a bot like to ask me for asked me a follow up question. Have a conversation with me, where I don’t feel like I’m just, you know, ticking off the engagement box for you for the day, but rather thinking of okay, so she wants to know, when I’m launching this thing, or, you know, what is something that I found that I thought was really interesting. And I know for myself, I love hand lettering, it is something that I do as a hobby, it is something I will never do. And I will say that on record is something I will never do as a paid item. Because it is a straight hobby for me that I don’t want to monetize. It is an outlet for me and all of that. But I found that I share in our stories, a lot of hand lettering and calligraphy. And then that kind of, you know, leads into as an overarching creative aspect because then I can have a conversation about if your right hand letter and you use this for your business, what are the hobbies that you can do that you don’t want to lead into your business and we can have conversations around building a business and a life that you love that separate the two, so that it’s like okay, I’m in work mode. So I’m going to be focusing on this, but now I’m in life mode. And so I know business is not something that I want to do but What hobbies do I have that I can create with where I still lean into my creative vibes. And so I kind of look at that I differentiate our content between our feed and our stories that in our feed, it is educational content, it is them getting to know me like through reels I will show up now looking full every now and then. Probably won’t dance. But I will be myself like today I might be you know, I washed my hair today, which is a big deal for a Friday.

Meg Casebolt 33:47
Appreciate I wouldn’t have held you. We also got some very cute earrings like you showed up for this.

I did I did. But I wanted to be you know, ready for you. Because I show up better for myself if I feel confident with what I’ve got on the outside to match the inside confidence that I’ve got going on. But thinking about for our feed details, I want it to be a place where they can come and they can get to know me but then they happen to our stories and they can probably see me I’m just home from a run in a sweaty mess, or you know sharing I share a lot of Instagram stories from my car, which is actually a part of my morning and afternoon routine, believe it or not like when I am either going to school and dropping off my kids afterwards, I will pull over in a parking lot and I will record story so that by the time that I get home, it is uploaded and then I can pivot and shift right into business mode instead of hopping on Instagram scrolling and waiting for uploading and all that kind of stuff. That’s a really nice boundary. I’m gonna sit in this parking lot for 10 minutes and I’m going to do the thing and I’m gonna connect with all the people who have responded to me and then I’m gonna go in my house and get to work. Yeah, interesting. Yes, because it’s just an It’s something my mom is one that actually called me out the first person and she because she was like, Why are you always in your car? She goes every time I see your stories, you’re in your car and I was like Mom It’s also, by the way, I’m originally from Minnesota. So every now and then you’re gonna hear like the amount that I do. My family says, Don’t you know, and you know, my mother in law has a cross stitch of the word oofta in her kitchen, and I’m like, Yep, this is the Midwest. And it says goofed up. And I’m like to be a girl that now lives in Florida, I need that I need my Midwestern roots to still show up, like in the southern southern space. Thinking about like how Yes, right, and thinking about how I can take my like, let’s pivot right into our boundaries, thinking about things. For me, I know that after I drop my kids off, when my kids are in the car with me in the morning, that is my time with them my last a bit of time, before I dropped them both off, they both go to different schools. And so I have a little bit of time with each of them in the mornings. And I’ve intentionally chosen that instead of putting them on the bus in the mornings, because if they take the bus, there’s an extra 30 minutes that I have in my day. But it’s an extra 30 minutes that I don’t get to have with my children while they’re still young enough that they actually want there’s going to be a day when they’re like, I’m I’m getting the keys, I’ll see you after, you know, soccer practice, and they’ll be home at 10 o’clock at night, you know, because they’re older. But so for myself, I look at it that that is my time it is it is a non negotiable time, every morning, I’m gonna take my kids to school, after I dropped them off, I switch into business mode, I usually have a podcast that I have plugged in ready to go like prep before I head out for the morning. But before I start listening to that podcast, I pull over into a nearby parking lot. And I make sure to record my Instagram story for the day. And I usually keep mine to less than a minute. And that is purposely done. So that number one I focused because I don’t want to drag on and on and on. I know that if I’m listening to a story, I’m like I’ve got I’ve got things to do sister, I want to hear what you have to say. But I also you know I am that person that is in the content area. Don’t say Hey, everyone, happy Thursday to say hey, I’ve got this going on today. Like let’s just get right to the goodness of it. But then after I post that, while it is uploading to Instagram, that’s when I plug in my podcasts I listen to and then I’m driving home. So by the time I get home, I’ve already got you know my coffee I’ve already had for the day. And then I get right from podcast mode into work mode. And it helps my brain kind of I’ve had to rewire it and train it because I have a TV that if I don’t tell myself what I’m going to do before the day starts the whole day can go kablooey in an instant. And I won’t know so has learned to get up I get up about an hour and a half for the rest of my family does. And that is to have quiet time to myself to like journal out all the things because I wake up in my head, I tell people all the time that my brain feels like Pigpen from Charlie Brown, where’s all these ideas and things like that and things. And so I journaled all out in the morning, and then I map out what my day is going to be before I go to bed the night before I say okay, so tomorrow morning, first thing, this is the one thing I need to take care of before anything else. And once I have that set that I’m like, Okay, if the entire day goes, you know, not so great the rest of it, then at least I know that I had this one thing that I got done. But building in boundaries for social media in particular is necessary for me to make sure that I don’t just mindlessly scroll for hours. And so I post the story, and then people will come back and comment, but it’s actually built into my day when I have certain breaks between time blocking, because I use time blocking like it’s a tetris game. And, like 15 minute increments throughout the day, including this is the 15 minutes that I’m going to like, this is my lunch break. This is the 15 Minute debrief after this and that I can move into the next thing. Yeah, I’m the same way. I think, yeah, when when your brain when your executive functioning doesn’t work on its own, you have to externalize it into a place like a calendar or a to do list or some sort of prioritization. Yeah, I get it.

Yeah. And so I built into my day, kind of where are the times that I am most productive? And if those times are most productive? Am I going to waste those productivity minutes on social media? Or do I need to hop onto social media when I’m not necessarily in my productivity zone as far as details go. And so I have it built into my day that there are certain times that I will check in, you know, I do check normally five days a week, sometimes I show up on the weekends. But that’s only honestly if I want to, I would rather not be there on the weekends because then it puts me into work mode. And my brain starts thinking on things if I see them. But I’ve checked in usually I max myself to two times a day, I do have a timer set up for Instagram to tell me like, hey, you’ve been here for 20 minutes. Or I also have a backup timer on my phone to say, you now have five more minutes left remaining for Facebook and Instagram today. And I have learned to pay attention to those instead of ignoring those warnings, because then it’s like, oh, you’re telling me that I only have five minutes, whatever. I’m gonna ignore the limit for today. And then I find that my whole day just kind of you know, goes to whatever and so now, when I go on to social media, I am there to be intentional. I’m not just there to mindlessly scroll. I am there to connect with people to have conversations with people to kind of check in with my friends, even if I don’t know who they are. Because I feel like on Instagram it’s a an entire way to connect with people from a place that you can have conversations with people and get to know people that you otherwise never would be able to. But also, I don’t want to invest all of my time and my energy and my productivity time into an app where it’s rented space. Whereas I know my home needs the attention, my home being my website, my home being our email list, my home being our community. And so how can I kind of balance that out where I’m going to chat with people, and I’m gonna have fun on Instagram, because I like it, for the most part, I like it not. So depending on how the algorithm is treating me that day. But looking at it overall, I know that that’s where people are. But I also know for my own mental health, I can’t be there all the time. I can’t try to be in all the places and answer all the questions and have all of that I need to have those boundaries. And so even if people send us send me a DM, and they’re like, Hey, can you tell me more about this? I have a quick snippet of responder, like it’s a keyboard shortcut. There we go. I have a keyboard shortcut that says thank you for asking me this question, please go ahead and copy and paste this and email it to me. And then we can talk about it further. Because I don’t want to talk business details with my thumbs. Like I just don’t, it’s not a place where it’s fun for me. And I can only see a snippet rather than sentences on a keyboard. And so if they asked me something, sometimes I’ll point them directly to a link that we have on our website. But the majority of the time I say copy and paste this, send this to me at my email, and I’ll include my email address there for them. So that if it’s a business related question, I can be there when I’m in business mode instead of on Instagram to chat. So I have totally forgotten to reply to people. I can’t tell you how many times because they asked me this question in the middle of a conversation. And I’m like, Well, I feel like now I need to sit down and have a read or like, Hey, can you introduce me to these people that you know, and I’m like, sure. Next time, I’m on LinkedIn, on my desktop, where I can go look up their email addresses, wait, no, just email me. Just, I when I’m on my email, in business mode, when I’m on my social media, I can have these conversations, but it’s meant more for like nurturing than for and building relationships. It’s not lead gen to me, you know, it’s not heavy. It’s not deep work they like that you should know. And sometimes people say that. And I understand that you could technically build a business this way where they talk about cold calling, and you DM people that you think might be your ideal client, and then you ask them questions, and you get to know them. And then you offer a you know, Discovery call with you. I don’t like that, like it feels to me. Like it’s just kind of under the table. Like who I’m going to talk to you only because I think you’re an ideal client. But I’m eventually going to hopefully get you to buy something. And I just don’t like that. And so maybe it’s just, you know, I’m built differently. I am an Enneagram. Three with a very strong wing too. And I just want to take care of people like that’s what I want to do. And to me, if I’m going to have a conversation with you, I want to be genuine, I don’t want it to be a I’m going to talk to you because I want you to buy from me it’s a I want to talk to somebody feel how many DMS do I have? Before I can send you a sales pitch like, right? How much do I need to ask about your dog before suddenly I make this pivot because I have the minimum number of back and forth like, you know, and especially like, you get outreach where they’re not even pretending to have a relationship with you. They’re like, Oh, hey, I’m Meg, what do you do? And it’s like you told me you don’t to meet? Can you at least look at my profile and figure out what I do and make up something that you pretend to care about? Not just like, I can’t tell you how many people will reach out to me like, do you need digital marketing support? We can help you with your SEO? And I’m like, No, your audience, please.

That’s so how do you know what’s working in your Instagram then like if you’re spending time in there, and you obviously have this qualitative relationship building that cannot be quantified in a lot of ways, but I know also that you’re like, you’re an Enneagram. Three, you think about analytics. So talk to me about how though plays into it. Okay, so I am a numbers nerd more so than people probably will ever realize. And I don’t like spreadsheets, don’t get me a spreadsheet. Don’t ask me to open up Excel, because it literally make me just not get comfortable at all. But if you give me a form that I can fill out, okay, great. Let’s go from there. And so I actually created an air table form where every Monday morning I go in and I just screenshot my analytics from the week before from the previous seven days. So I can compare and contrast kind of where we’re looking at as far as what did really well, what didn’t necessarily do so well. But then more so than that. Beyond the what did well thing how many people are going to our website, how many people have clicked on our profile? What content was it that they followed us from? Or how many unfolds? Did I have if we had a lot of unfollowed I don’t look at the number as far as you know, oh my gosh 10 People unfollowed us this week, I am trash because that’s not the way I look at it. I look at it that if people unfollow us it’s either because number one, we are not serving them with where they are in their business anymore. Number two, a lot of people now are canceling their Instagram accounts. And so it’s just kind of like a thing. And number three, I know that for me sometimes I get overwhelmed with all of the things that are on social media. And so I have multiple times gone through and just kind of quickly, unfollow, unfollow, unfollow, because if I’m on their email list, I will rather be there than on their social media. And so it’s kind of one of those interesting details as far as you know, that kind of mindset tactic goes, but we’ve had, I will look at, consistently for us, I have had things specifically in 2021, and 2020, where I was like, I’m gonna go on Instagram every day for 30 days and see what happens. And spoiler alert, it destroyed my mental. We’re just going to we’re not going to go into there for that we shouldn’t have done that. I’m done. We’re gonna come back with like, real like I did, I did Instagram every we did a video to Instagram every day in the month of October. And it brought me up to percent followers. You know, it was like, my engagement actually dropped. I was, so I was expecting you to go in that direction with it. Whereas for you, you’re like it? No, Droid my brain? Yeah, I just, I just I couldn’t because I couldn’t stop thinking and captions and and working in the numbers. And I’m like, That’s not. I am here on social media to help and to support and to serve, but not to be like, Oh, here’s today’s here’s today’s Oh, don’t miss tomorrow’s Did you miss yesterday’s? And that’s what I felt like, when I did 30 days straight. It was a lot for me. And I had people messaging me be like, are you doing a launch soon? Because you’re on Instagram everyday right now. And I was like, Nope, just testing. And I like to look at things from 3060 and 90 day testing perspectives. As far as instead of me going ahead and making a decision on something really quickly, I need to look at the analytics that come from doing something for 30 days. Same thing comes with like using a planner for 30 days or using a you know, planning system or like figuring out what your week to week is going to be like figure it out for four weeks straight before you’re like, Oops, yesterday was bad. So today’s new better, like how can you map things out from a planning perspective, but also from a perspective of that your lead coming back every single time to make sure that you are not leaving people hanging on your website, because I found that when I spent that 30 days on Instagram, I was not spending as much time creating the content for our website and for our email list because I only have a limited limited amount of time. And right now I am just me, it is just me that is doing all the things because of 2020. And because of everything that changed, I know that I need to hire, I know that I need help, like I will put that on record to know that I need to branch out and say, Hey, come join me and help me out with all of this. But looking at it from a perspective of I know how much time I have per day, how can I best serve the people that I have with the time that I’m here, instead of trying to be in all the places all the time. And so from an analytics perspective, I like to look back at our analytics at the end of every month, I look back for the last 30 days. So I have our little mini details from every week from the Monday but then I can look at overarching for the past month, what didn’t really well, what tanked but then from what did really well on social, can I repurpose that into something that can go onto our website for a blog post or something like that, so that I can feed into that again, in a different way. Because sometimes it’s just taking those little breadcrumbs and thinking, okay, so how can my social media content play into our content that goes to our website, I fully 110,000% believe that your website in your home needs to be where you have most of your content. But I’m not going to say that I’m not going to leave a little breadcrumb on social media first sometimes to see if it’s going to do well and take off and then kind of give me ideas and things on what it is that I need to share in our website and on our email list that stems from something that

that stems from something that became popular on social media. Really, yes, I love when people use social media as like a testing ground. And you’re evaluating as you go like what is resonating with people and looking at the numbers and going, Okay, this one got better engagement, this one got more reach why? Right? And not just I created this thing, because I felt like creating this thing, but really trying to track down what’s working both for the algorithm and what’s working for my audience, because stories and reels have different time commitments behind them, and they have different reach, you know, right now, reels are really hot instead of stories, but reels also, you know, they show up in your feed, whereas stories like there’s so much to think about with these platforms where like Instagram has really become four platforms. It’s like the feed the stories, the IG TV and the reels. It’s like four different things you can be doing just in this one place. So I love the way that the approach that you have, but the thing that I love is like you know that your community is hanging out on Instagram, but you’re not just like, Come connect with me on Instagram. You’re also saying here’s where we can have these kind of introductory conversations, but go over to my website and read more about this. Go get on my email list. If you want to learn about how to work together if you have a question, email me, you know, like you’re not letting the entire infrastructure of your business live within this channel just because that’s where your people are. You’re using that as a place to connect and to build the relationships and to strengthen the relationships but also like, at all times you’re like but if you want to find out about working together, here’s the link to the website. Right and being able to track when people click from Instagram to your website. which days, they’re looking at different things based on what you’re typing about on those channels. And then using that to figure out what you want to talk about more of right? Look at it to where it’s like I was saying that I’ve done those 30 days, I did not enjoy it. And if I’m going to be here, I need to enjoy it. And so for us now, I couldn’t post 567 days a week, I limit myself to three days a week to post on Instagram, which might kind of seem like it’s an an out of the box thing, like people say you’re supposed to be here all the time, you’re supposed to make sure that you’re posting continually every single day to feed the algorithm. And to give more people their things, I needed to feed my soul just as much, because if I’m going to be here, and I’m creating the content, I would rather create three pieces that I know are fantastic, and going to speak to exactly what it is that they need, then just have five because that’s the magic number that people say that you should have. And so I happen our stories, you know, on Tuesdays and Thursdays, but usually I will post Mondays, Wednesdays and Fridays. And so that way to it, the way that I look at it is that I can be there for people, but they’re not saying okay, I have to check into social media every single day to see what Kristin is posting. Because now let’s say I know that she’s going to post three days a week, she’s probably gonna be in our stories. But then Tuesdays and Thursdays are when I spend the majority of the time in my community. And so for myself, like if I’m teaching a workshop, or teaching a class, it’s on a Tuesday or Thursday, I know that I have a limited capacity of how much output I can do on a daily basis. And so if I’m teaching a workbook on a workshop on a Tuesday or Thursday, that is my priority, Monday, Wednesday, Fridays for Instagram Tuesday Thursdays for taking care of my people, as far as like from a from a business building and learning and teaching perspective for that. So that I know for my own boundary, I know if I’m teaching today, I don’t want to be thinking about this Instagram post that I was supposed to share. I want to be fully focused 100% on the people that I’ve got in my community that day to talk through things with. But yeah, so that’s that’s kind of where I’m at. As far as that goes. I love having differentiators to between should this be a post? Or what if I did this as a carousel? Or what if I created this first as a quote image and then pulled into real if I found an audio that goes along with it. I personally love creating reels. But they also take some time to do it takes a lot less time to post a photo than to create an entire wheel. And so it’s looking at from a perspective of what content can I create, that people will be connecting with, but that is not going to drain me with the time that I have. But then also that it’s not the same thing, because I want our content to be engaging and fun. And you’re not going to probably see me dancing. But there are some trending audios that I already have in mind, like, Oh, this is great. Ooh, this is great for that. And I love to talk and you know, obviously with today, but thinking about that, I’m also I love to encourage people. And so I kind of have a list going where I will open up my phone and just kind of, you know, record myself as an audio. And in the moment like I let my ATD take over at those times. This just needs to get out of my head and on paper. And so I do it for an audio text. And I’m gonna take those and turn those into original audio pieces that people can hear me kind of in their heads while they’re sharing their details moving forward. So that’s something that I’ve Yeah, that’s something that I’m starting next week. So the first one is dropping next week as far as that goes. But that’s also leading into how can I create the original audio that is eventually going to lead people into a blog post or a podcast episode or you know, anything else that comes on further down the line so that they can get to know me in a different way rather than me just doing a voiceover from a reel that somebody else created that I

love the audio for. Yeah, so also like taking taking from social media and pushing it into something that’s more evergreen with a blog post or something or an email or something along those lines. But I think you also do a really good job of I’ve already written about this, I don’t need to create something new for it. I have the blog post, maybe I want to record something new, where I’m giving that information again, or I’m repurposing an image because I know that it performs well, like so doesn’t all have to be new creation all the time, it can be repurposed. Yeah. And I think it’s really important to to go back to your content that you have on your website, look at your emails that you wrote, pull the content from your emails, pull the content from your blog, or pull it from somewhere, you can change it and adapt it a little bit as needed. But you create content all the time. Why are we not repurposing this in as many different ways as we can if you write an email that easily depending on how long it is, because if you’re in my email list, you’re probably going to get to work get an email that has between 500 to 750 words, I don’t understand the people that can somehow just write two sentences, because that’s just not me. That’s become kind of like on our email list that people if I write a short one, I’ll have people text me or message me and say, Where’s the rest? Like, were you in a rush where it’s like they’ve gotten used to? I’m going to have a conversation with you in your inbox as far as that goes. But then from that email or from that blog post, how many pieces of that content can you repurpose to use on social media so that it’s always pointing back to your primary content, but that you’re not having to literally recreate the wheel? I was telling you earlier before we started recording I went through just last week. And I think this was before we were recording. I went through just last week and I pulled my analytics from the year before with content that did really well for instance, RAM? How can I repurpose those and use those again on Instagram now with the content that I’ve already done, like, maybe I’m going to change out the image or the captions or switch up the hashtags and things like that. But if it performed really well, a year to two to three years ago, chances are I can probably use that content and whoever may have seen it a year or to two to three years ago is not going to remember. Because if we’re putting out all this content, how can you repurpose and do what you’ve already done? Perhaps in a different way, or just, you know, revisited again, and see if it does really well? Again? Exactly, you don’t have to always moderating if you know what works, just do it again, like, yeah, take what works and double down on it, instead of always feeling like you need to come up with something new. Yes. And especially like, if you think about it, when you’re saying creating something new, if you like, is it if it’s that there’s 52 weeks in a year, and we have content that we’re creating three or five days per week that has a lot of content that you’re creating, how can you repurpose those pieces and make them into a blog post, make them into an email, even create a workshop out of them? If you find that something is going really well? How can you take people from the choice point that they found you on Instagram, okay, so take them from the choice point, which is like in the customer journey to the ending point? How do you want them to start? And then where are you going to take them next kind of thing? Yeah, I like to think of it as like, if you have enough stories to create a highlight reel of it, you have enough to turn it into a blog post, if you’ve talked about something enough times to to group it in your social media in that way, then go create a group on your website and make it a category or make it a round up post or make it something along those lines. Because then you’re you’re just curating yourself. And I look at it to that, how can I create the content on my social media, but that it’s not going to pull from my main message, because my main message is that I want you on our website, I want you to learn from us on our website and in our workshops in our community and be on our email list. And I would love to get to meet people in person at our conference and our retreats when we host those. But how can Instagram be a place that it’s I am dedicating time to it, because I know most people are there. But it’s not where I’m putting all of my time because that’s a rented space. And I have fun on Instagram. But I know that my purpose is more in building a business for people to grow creative business and or to create a business and a life that they love more so than just make sure I’m showing up on Instagram talking about it. Like, here’s what I’m saying, let’s now get you to our website to get you off Instagram to build your business well, because if you’re spending all day on Instagram, you’re probably not building your business nearly as well as you could be. If you’re creating all the other details that go along with it. 100% agree. So we’ll find out how we’re trying to get them to your website here and the resources here. So here’s our CTA as you will. Right. Okay, so it’s funny that we’re saying this because of course, you know, if you’ve been listening today, you probably know I’m going to send you to our website

beforehand. So I created a resource for listeners for this social slowdown podcast today. It is a content quick map Guide, which is basically just a one page PDF that helps you to create your main content map from the top down with your moves and goals for your business in mind so that you can create stronger foundational content for your home that you own, which is like your website before adding it into your rented space, which is your social media. This stems from our workshop, the Home Sweet soiree, which is a five day challenge in a workshop workshop style format that focuses in on how to build your business house with social media being a choice point rather than an endpoint in their customer journey. So So yeah, so that is society for creative founders.com/social slowdown. tried to make it real easy for everyone that goes and then on the Instagram front, if you want to come and say hey, on Instagram, it is at Creative founders. And then my personal is at Kristin Wilson creative. And it’s Kristin with an eye. It is thank you for that clarification. I spell it correctly. It is Kristin with an eye Kristin. So I feel like I have to say Kristen with an eye, Kristen, oh my gosh, my kid is getting therapy. And for a while we had his preschool teacher is Kristin with an E. He had a Kirsten and a Kirstie. And I was like, Oh my gosh, this name is just hard. So Kristin with an eye Wilson spelled di spelled the way you would expect Wilson to be. And we will obviously include all of that in the show notes too. So if you guys are looking for that information, you can connect with Kristin that way. Thank you so much for being here today, Kristen. Yes, thank you. This was fun today. This was fun. I had a good time. So I hope that you and I together our energies bounced pretty well.

Unknown Speaker 59:37
But you know, an ADHD host and an ADHD guest was we kind of like bounce all over the map. But hopefully there is a map for people to

Meg Casebolt 59:48
thank you so much. I agree. Well thank you so much for listening to the social slowdown podcast. If you enjoyed this episode, please subscribe or come on over to social Slow down.com and sign up for our email list. You never miss an episode. We’d also love if you could write a review to help other small business owners find the show you can head over to social slowdown.com/review Or grab that link in our show notes for easy access. We’ll be back soon with more tips to help you market your business without being beholden to social media. Talk to you then.

Please forgive any typos as this transcript was automatically generated by otter.ai.

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Ep. 56: 7 Marketing Lessons I Learned From NaNoWriMo

Ep. 56: 7 Marketing Lessons I Learned From NaNoWriMo

I participated in the challenge to write 50,000 words during the month of November for National Novel Writing Month - NaNoWriMo. And I met that goal of 50,000 words! I wanted to share with you how my first year of participating in NaNoWriMo went, how I...